Predictive Analytics + Dynamic-Adaptive Sampling:
Download some of our success cases here.
Internet population is different than general population or from the electorate, so Internet-based polling has been naturally questioned. Here is how Predictvia overcomes that obstacle:
In the end, our methodology adjusts the analysis of data according to the characteristics of the general population (or the electorate), so as to obtain a representative picture of what the population (or electorate) is thinking.
To be clear: results derived from our methodology are as susceptible to sampling error as those from any other methodology; however, our methodology has proven to be effective at “skipping” the so-called Internet bias.
DAS is a Predictvia technology that evaluates in semi-real time how good a sample is and, based on such evaluation, make automatic decisions about whether to stop or continue a data collection process. These are DAS key facts:
Predictvia is one of only six companies worldwide with total access to advanced features of Google Consumer Surveys (GCS), the powerful Google survey platform.
Moreover, GCS’s and Predictvia’s technical teams continuously work together to develop integration of both companies’ platforms to such an extent that technologies like Predictvia’s DAS become seamless.
Some of the capabilities we can enable through GCS features are:
Google Consumer Surveys is extensively used among political pollsters in highly developed markets. Here is a reference of its effectiveness from the accredited New York Times' FiveThirtyEight blog (Nate Silver):
Be Frank (https://www.facebook.com/befrank00) is a survey application developed by Predictvia: