Deliverables

The Client has several options to reach its relevant group of people for marketing and research purposes. These options are basically “products” that Predictvia offer around a Unifying Property.

View our solutions for startups and for political research.

Not actual data

Base Count:

It is our default option, so it is required in all of the cases for defining our quality metric: “Boost”, related to each Deliverable.

It means counting how many individuals have the Unifying Property in the defined region.

It provides an indicator of market potential.

Not actual data

Tags:

Our machine-learning based method finds very specific interests that group together a high proportion of people with the Unifying Property.

You know how good a Tag is by looking at its “Boost”. It means that Predictvia knows how good a Tag is at finding people who have the Unifying Property, in comparison to Base Count.

Not actual data

Locations:

Predictvia collects information about the people present at certain location at any given time and finds which proportion have the Unifying Property. Examples of locations could be: a recreation park, a sports arena or stadium, a theater or multiplex, an airport or train station, etc.

You can also know the “Boost” that a location represents. It means that Predictvia knows how good a Location is at finding people who have the Unifying Property, in comparison to Base Count.

Not actual data

TV Shows:

On a weekly basis, Predictvia analyzes the audience of specific TV Shows and finds which of them group statistically significant proportion of people with the Unifying Property.

You can also know the “Boost” that a TV show represents. It means that Predictvia knows how good a TV Show is at finding people who have the Unifying Property, in comparison to Base Count.

Not actual data

Influencers:

Social Media Influencers are people with a significant number of followers, who are open to posting a message endorsing a brand or product. Predictvia finds the Social Media Influencers that group a statistically significant proportion of people with the Unifying Property.

You can also know the “Boost” that an influencer represents. It means that Predictvia knows how good an Influencer is at finding people who have the Unifying Property, in comparison to Base Count.

Not actual data

Insights:

You can define your own research objectives about the people who have the Unifying Property.

Predictvia collects specific information and provide actionable insights that allow you to better predict the group of people you need.

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